A campaign aimed at reducing drunkenness in Liverpool city centre is getting underway.
Using the slogan ‘Drink Less Enjoy More’, it is aimed at 18 – 30 year olds and warns that they risk having their night out cut short as bar staff may refuse to serve them.
The campaign encourages young people to cut back on how much they drink at home before going out – so-called ‘pre-loading’ – as well as how much they consume when visiting bars, pubs and clubs.
The campaign, a joint initiative between Liverpool City Council, Merseyside Police, CitySafe and Liverpool NHS Clinical Commissioning Group, aims to raise awareness of the 2003 Licensing Act, which states it is illegal to both buy alcohol for someone who is clearly drunk, as well as for bar staff to serve someone who is clearly drunk.
Both offences are punishable with a fine of up to £1,000 and premises found to be serving people who are clearly drunk are also at risk of being stripped of their licence – but local research shows only half of people are aware of the law.
Mayoral lead for Community Safety, Councillor Emily Spurrell, said: “Drinking excessively places a huge strain on public services such as the police, ambulance staff and hospitals.
“Almost three quarters of 18-30 year olds who need an ambulance to take them to hospital are taken between midnight and 5am. Most instances are at the weekend, with many incidents preventable if people hadn’t drunk too much.
“We don’t want to stop people enjoying themselves and we are not telling them not to drink. What we are saying is that by having less and not overdoing it you will have a better and safer night.”
Merseyside Police will be actively enforcing the laws in Liverpool City Centre in order to reduce drunkenness.
Superintendent Mark Wiggins from Merseyside Police said: “We know that around 50 per cent of all violent crimes committed are alcohol related and that if you drink at home, then go out, you are more likely to be involved in violence, either as a victim or as an offender.
“Liverpool’s night time economy is rightly famous and the city has a well-deserved reputation as a safe and vibrant place to enjoy a night out. Every weekend at least 100,000 people visit to enjoy the night life and we want to ensure those people leave with memories of a fantastic night out and are keen to come back time and time again.
“This scheme isn’t aimed at those who drink responsibly – it’s there to help identify the small minority of people who have had too much alcohol and could end up being a danger either to themselves or others. People need to ask themselves whether they want to have their night ended early because they are refused entry to a bar due to them having consumed too much alcohol too early. Drink sensibly and enjoy your night out with friends.”
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