Published: 28 April 2016

World of Work: Writing for the media

media module

School of the Arts student, Claudia Wentworth, explores degree modules tailored to giving students the practicial insights needed to step into jobs in the creative industries.

The skills required of a graduate are ever expanding. Certainly in the creative industries, employers today are looking for candidates with practical and vocational skills as much as theoretical understanding and critical thinking.

In the second of our ‘World of Work’ series, we take a look at writing for digital platforms:

Writing for the media
Second and third year module

In journalism, employers increasingly need graduates who are flexible and skilled in reaching audiences across multiple platforms, so here at Liverpool we teach ‘online first’. In the School of the Arts Media Writing module, students learn first and foremost how to write for online platforms such as news, features and blogging, as well as for other forms such as print news, corporate communications and TV and radio scripting.

Students get feedback on weekly writing tasks from the beginning of the module, and are encouraged to reflect on each piece and edit or develop it further before submission. By the end of the module each student has experience of going out, finding and growing their own stories; has had the opportunity to gain insight and experience with industry experts, from news editors to independent film-makers; and has developed a portfolio of writing they can show to potential employers. Excitingly, second years get the opportunity to film or record and edit their script writing in Writing for the Media.

Module co-ordinator, Kerry Traynor, said: “I am absolutely delighted we have been able to offer these modules this year. The students have been so enthusiastic, ready to tackle whatever challenge comes their way.

“It’s been fascinating reading their stories; we have students covering everything from Brexit, women’s rights in China and the decline of independent music venues, to ethical fashion and the redevelopment of Chinatown.”

Third year English and Communications student, Cydney Yeates, said: “I’m really enjoying the Media Writing module as I’m learning so many practical skills which are absolutely crucial in the field of journalism.

“So far I’ve learnt how to create a list of contacts and build close relationships with them. I’ve also learnt how to put together a print article and how to format a breaking news story – all extremely beneficial skills required if you want to go into the field.

“But it’s not just learning skills specifically directed at journalism, as we’ve also learnt how to create a press release – which is helpful to those who want to go into PR or marketing.”

To find out more about what the University of Liverpool’s School of the Arts has to offer, go to the website:

Click here to view all of the Communication and Media modules on offer this year.



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