Published: 3 April 2017

University alumnus awarded British Council Professional Achievement Award

University alumnus awarded British Council Professional Achievement Award

University alumnus Hrishikesh Shende, has been awarded a British Council Professional Achievement Award in India.

The Alumni Awards aim to demonstrate the impact that a UK education can have upon individuals in countries around the world, as well as to inspire others to reach their potential by studying in the UK. The winners were announced at a gala award ceremony in New Delhi, hosted by Sir Dominic Asquith, the British High Commissioner to India.

Hrishikesh studied an MBA in Football Industry at the University. After he graduated in 2008, Hrishikesh worked at Liverpool Football Club managing its global partnership sales, helping the sponsorship team generate £30-35 million in sponsorship revenues.

Hrishikesh joined one of India’s leading sports management companies, IMG Reliance, before securing a role at Adidas India as Head of Sports Marketing. He successfully negotiated major deals at Adidas to secure star players such as Virat Kohli, Rohit Sharma, Kevin Pietersen and Chris Gayle. Hrishikesh now leads Football and Basketball at Adidas India.

The University interviewed Hrishikesh on winning the Study UK Alumni award:

What does achieving the award mean to you? 

I’m truly humbled and honoured by this recognition from the British Council. This award has given me further motivation to fulfil my potential. Learning never stops.

How did your time at University prepare you for your career?

The University of Liverpool’s Football Industries MBA program prepared me for my dream career move into the sports industry. I was able to hone key career skills such as presentations, analytical thinking, networking and ability to work with people from diverse international backgrounds.

What has been your biggest career achievement?

Negotiating £2.75 million sponsorship deal for Liverpool FC along with securing superstar cricketer, Virat Kohli, on behalf of Adidas India would be my career highlights so far!

What are you future plans and ambitions? 

I aspire to become a CEO for a major international sports brand, franchise or league within the next five years. Through my passion and original thinking, I hope I can make some fundamental difference in the way sports are perceived and marketed in India and across the globe. I plan to stay hungry and stay foolish!

With more than 211,000 graduates located all over the world, the University of Liverpool boasts a thriving alumni community which will be invaluable throughout your University journey. You can find out more about the benefits of being a Liverpool graduate, and register for the alumni community, via our website at:

More information about the Study UK Alumni Awards is available at:

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